“Those who want to live well and meaningfully must contribute to enriching the lives of others.” This is not a quote, but words that well summarize the philosophy embraced by Smarties.bio, a company oriented towards overcoming a radical form of protectionism. The protection of brands and consortia, which in itself is synonymous with quality and transparency of the rules, can risk turning into a barrier. Smarties.bio believes in continuous work to develop an increasingly adequate professionalism that enhances local landraces through an integrated promotion activity, going beyond possible barriers. The good and healthy quality of eating and living is the value to be shared with the community. Gusto Italiano Project from Smarties.bio concerns the promotion and protection of the local A healthy community is built through the sharing of common values. Italian horticultural heritage and its biodiversity. Globalization often brings with it the defect of standardizing differences, diversities, traditions and typicalities. Smarties.bio wants to propose, as a rule not as an exception, the goal of creating initiatives to bring out the fruitful exchange of cultures, crops and experiences, based on the sharing of differences and the sense of community, respecting traditions. History teaches that the flavor and healthiness of food are linked to the differences in food traditions of the various areas of the world. The trend towards globalisation threatens to erase them, with the serious consequence of the loss of both cultural diversity and biological diversity in agriculture. In the past, the introduction of certain plants into foreign food cultures encountered difficulties in slowly becoming an integral part of them. Some regional dishes could never have existed without the discovery of various products of pre-Columbian origin. When Europeans colonized the New World in the fifteenth century, they discovered plant species that were unknown at the time, but which are now part of our traditional cuisine: the potato, the tomato, the chili pepper and many others. It was the beginning of an early form of food globalization and a slow culinary hybridization. Pre-Columbian plants were integrated into foreign European culture to the extent that they were compatible with Western tastes and pre-existing culinary techniques. Thus was born a first form of culinary hybridization between America and Europe, but, without imitating exotic cuisine, European cuisine maintained its basic grammar, demonstrating that unknown foods can enter foreign cultures without distorting them thanks to the invention of an appropriate cuisine, with new culinary smells, colors and flavors. The Gusto Italiano Project offers the research and development of professional organic certified seeds of radicchio and chicory and seeds of regional specialties of brassica, tomato, celery, onion, pumpkin, lettuce, eggplant, basil and rocket, breed and grownin Italy by Smarties.bio. The enormous varietal biodiversity of Veneto region and Italy, distributed along 1,000 Km and a constellation of microclimates, is studied, identified and recovered by Smarties.bio in a Project, which also has a character of service to society, preventing the genetic erosion, and therefore the loss, of ancient varieties with enormous potential and marked intrinsic culinary value. The Gusto Italiano Project recovers tastes and flavors that were once the basis of our traditional cuisines, but today are almost unknown due to a frenetic market that, by paying attention only to beauty, has accustomed us to standardized products that have made us forget the variety of tastes and flavors. Why not to try in the meantime to awaken the memory of taste through some recipes? This collection wants to be a warm gift from Smarties.bio for all lovers of taste, tradition, cooking, vegetables, their cultivation and organic growing.

GOOD READING, GOOD GROWING, GOOD COOKING, AND ENJOY!